the Hybrid way

Composite materials are stronger than individual elements.

This gave us a reason to combine different strategies for happier customers and more leads

Inbound marketing

Buyers don't know, but they love inbound marketing!
It's when they are looking for products, or services and need to do research prior to buying it.
The company gives them useful information like e-books, blog posts, and social media articles. It nurtures them before, and after the shopping experience.
With this strategy potential customers come to the company rather than marketers vying for their attention. Inbound marketing makes it easier for customers, who are already looking for goods or services to find what a company offers.
Traditional outbound marketing is getting outdated.
With TV commercials, newspaper ads, flyers, and billboards are difficult to track return on investment.

WHAT STATISTICS SAY

“Inbound marketing costs 62% less per lead than traditional outbound marketing.” (HubSpot)

 

Scientific marketing

This strategy focuses on data, testing, analytics, and your costumer's buying habits. Although demographics are important, we pay more attention to psychographics.
Demographics consider age, gender, job, income, education and geographical location.
Psychographics help to find your customers by their personality type and lifestyle.
Grocery stores encourage customers to sign up for loyalty programs at stores like Tesco or Best Buy. When signing up, customers provide information about themselves. Every time they swipe their card when making a purchase, the store receives information about what they purchased and how much they spent. In return, the customer gets targeted coupons and discounts on items they buy frequently.
Loyalty programs are just one way to collect information. Most companies have no idea how to use Email marketing or highly targeted offers to grow sales.

WHAT STATISTICS SAY

“87% of marketers consider data their organizations’ most underutilized asset." (Global Data-Driven Marketing Survey)

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